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Thursday, May 04, 2006

Customer Care


We all have to deal with customers. No matter what type of business you run, they are the only way to success. Without them, you don't really have a business at all.

What brought this to mind was: I have a friend who knows very little about computers. He did something that I told him not to do, order something without asking me about the service. Unfortunately, the service will not work with his system. Since I already knew his system(I set it up), I could have saved him a lot of aggravation and money.

The next step was to repair the damage he had done by trying to install the new program (over the phone). If I didn't know the way he does things and how is system is set up, we never would have gotten through the process and still be friends.

It is the same in dealing with customers. You have to know their requirements and needs in order to best serve them. Here are 5 ways I have found to better care for your customers.

1. Get to know the customer. Engage in conversation. The more you know about them and they about you, the easier to transition into a business relationship.

2. Understand that customers don't really care about your business, they want to know how you can help Them. Don't sell what you can do, let them know how you can help improve their situation or business prospects.

3. Existing customers already know the advantages of using your company. Make sure you keep in contact and keep up with existing and future needs of the customer so you will be in a position to help them when required.

4. Treat everyone as a potential customer, you never know if and when that sales clerk will be the buyer. If you are fair to everyone in your transactions, it is more likely that they will be more receptive to you in future dealings.

5. Don't trap the customer. If they really don't want what you are selling at that point, leave them an option for getting out. If you leave them on good terms, you have a better opportunity the next time because they will remember how well you treated them.

These are only a few pointers that should help with customer relations. Did I miss anything? Is there anything you can add that would help in this area?

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