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To present your ideas, products, and services you have to remember that these should come first on your page. Whatever you are selling should even be before your Company Name. Remember, the person viewing already knows who you are, that's how they got there in the first place.

They are there to see what you offer that others do not. They want to know what is special about your product or service. They want the best price.
SHOW THEM...
Put this information AT THE TOP...

In this respect, internet sales are no different than print. You only have a short time to present your information, there are a lot of other companies selling the same thing.
Be the ONE they BUY FROM and COME BACK TO... Offer special services, customer service, etc.

Good Luck!

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Good Luck in YOUR Endeavors