Fourth of a Series
There are quite a few ways to enhance your Website.
SEO (Search Engine Optimization) is not just for Blogs, rather the original purpose was to enhance Websites. One of the easiest ways to improve SEO is to make sure you have keywords and descriptions in your template. You want them to be descriptive of Your Site. Use words and phrases that will attract viewers to your site. (see... What are Meta Tags? and Tweaking Meta Data).
After you have completed the above process, make sure you submit your URL to the major search engines submission pages... Google... MSN... Yahoo...
Some of the other search engines want a fee to guarantee placement, some you can't get a listing unless you pay.
Another option you have for submission to Google is their Google Sitemaps. You can submit your URL as a single page or if you have multiple pages you can submit a site map. You can get a site map for your website at XML Sitemaps.
If you update regularly or have a site that makes use of headlines, make sure to use RSS (Really Simple Syndication). If you don't already have an RSS feed, you can go to... RSS Specifications... they have links to just about anything you need to know about RSS Feeds. They also have a list of submission sites for your Feed.
If you have any other enhancements in mind that I may have missed, please share them in comments.
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