Consider Ad Types
Ad Placement may not be the most important thing to consider when you choose an Ad for your site. You must make sure they fit your page and style.
Recently, I took the Chitika E-MiniMall ad out of the prominent position of "Top of Page". I replaced it with an AdSense link ad. The results were immediate, and did not detract from the secondary ads at the end of the posts.
The reasons for making this decision are many, but the main consideration was there were so few clicks on the ads. The type ads displayed also was a major factor. Most all of the ads were related to computers and components, as the choices for Work at Home products are very limited. It was time for a change.
On this type of page, it seems the more information I can provide the better. If the ads are placed correctly and are relevant to the subject of Working at Home on the Internet, the CTR increases.
Your considerations should be similar. Depending on the type of site you have, Chitika may be a good choice, ie a Tech site could do well with Computer ads or a Health and Fitness site with Vitamin ads.
You may consider AdSense as your primary advertiser if your site is based more on information. Since AdSense will use keywords within posts to determine the type of ad shown, this may be your best option.
As I have said many times, in many posts, don't be afraid to experiment. Most importantly, don't be afraid to change if something doesn't work for you.
I have provided a list of the advertisers I have been affiliated with in the links below.
Using Ads on Your Blog or Website
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